If we want our kids to become environmental conscious citizens, campaigns like Nickelodeon’s “The Big Green Help” are great. It was designed to make children aware that we need to live a greener life and use gaming and grassroots activities to teach them about recycling, reusing waste and so on.
“We know that kids can truly be agents of change on important issues, and the environment is an issue that affects 100% of our audience […] Whether it’s addressing kids’ health and wellness through our Let’s Just Play campaign, or promoting volunteerism with The Big Help, Nickelodeon has a history of talking to kids and engaging them on issues that affect their lives, and encouraging them to take action. With The Big Green Help, we want to provide them with the necessary tools and information so they can become part of the environmental solution.” said Marva Smalls, Executive Vice President of Public Affairs, for Nickelodeon/MTVN Kids and Family Group.
The main reason behind the Nickeloden campaign is a study that showed more than 50 percent of the kids these days are concerned about the environment. More, they revealed that half of the children between 8 and 14 years old don’t know what to do for a better environment, even so 80 percent of them think they can stop global warming.
The campaign is going live in April and will include Nicktropolis, an online eco-friendly game, where the kids can start their own green virtual community and partnerships with Wal-Mart where they will sell “green seed packs”. I sure hope they will stick to the main idea of making kids aware of environment issues and not about selling products.