360 Eco Luxury Vodka

What you see is the “world’s first eco-friendly premium spirit” produced by McCormick Distilling, America’s oldest continuously operating distillery. The 360 Vodka is trying to enter the ultra luxury vodka segment with this motto but from the begining I’ll have to say there are other brands like Purus or VeeV to compete with.

However getting back to the 360 Vodka, you should know that unlike competition it’s made of regular non-organic grains and the production process was improved to reduce volatile organic compound by 70% and sulfur dioxide emission up to 99%. There are things we can really appreciate. The bottle. 85% it is made of recycled glass, the logo is blown directly into it and the labels are made of 100% PCW paper and uses water based inks.

Impurities are removed in a four times column distillation process and then everything is filtered again, five times through a granulated charcoaled coconut shell filtration process.

We appreciate a new eco-friendly vodka brand on the market, but I don’t think the “world’s first eco-friendly premium spirit” tag is appropriate. Still love the commercial pictures, though.

via Inhabitat

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