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Sony has a new flat-panel TV that consumes less energy with out compromising image quality. The Bravia KDL-32JE1 will go on sale on July 30th in Japan, overseas markets are undecided. The TV goes for Y150,000 ($1,400). The TV uses just 82 watts of energy compared to a comparable model that is $90 less which uses 125 watts.

Sony said energy savings were achieved by using a brighter back light and better filtering. The box uses an LCD display and HD broadcast features. Old boob tube types use 70% more energy. Each new Sony TV will reduce CO2 emissions by 79kg (175lbs)/year…or about what six cedar trees consume. (The things people can figure out.)

The green TV will save about Y4,300/year, meaning buyers can get their money back for buying a higher priced box in about 2.4 years. Sony says, “We think ecology is going to become an important standard that consumers use in choosing products.” We think so, too.


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