Beer maker, Sapporo Breweries, has decided to put the carbon footprint of making its beers on the labels of their suds. The company estimates grain output, fertilizers, transporatation and the production and recycling of the aluminum can itself.

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One 350 milliliter can of Black Label beer represents 161 grams of carbon emission says Sapporo Breweries.

Now a person can get drunk and not care about how much they are harming the environment at the same time. “Well, I may be skunk as a drunk, but I’m not planeting the destroy.”

What do you think? A marketing ploy or environmentally friendly policy? My take - marketing.

Sapporo Breweries needs all the attention it can get in Japan’s drunken beer market. Japan’s Ministry of Economy, Trade and Industry wants to push a carbon footprinting system on all products.

What next? A surgeon general warning -

“Warning. Drinking beer may cause global warming.”

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