Toyota is doing its part to make a mint, um, decrease the impact that its cars have on the world’s fossil fuel resources. By 2010 the automaker wants 1/10th of its sales to be hybrid vehicles. Toyota had not set a target date to reach one million units until now. Presently, the car maker sells 450,000 hybrids a year and wants to more than double that figure within two years.
A fully redesigned Prius hybrid is expected out next spring as well as a second hybrid vehicle. Toyota not only wants to keep its lead in the hybrid market, but expand it.
Toyota not only wants to win, but win big.