There is absolutely no doubt that carbon emissions caused by excessive use of fossil fuel and our callous cutting of trees have caused global warming to creep up to such dangerous levels that it is causing a serious threat to the polar ice caps and all the animals that reside in the cold paradise.
Polar Bears have been stranded on melting ice caps and have often eventually drowned to their death because of this new climate pattern. But, ADDI has come up with a very unique concept for these stranded animals, in the form of a Lifejacket.
The Polarbears are drowning because of the ice that are melting. They have to swim up to 100 km to find food. Global warming needs to be stopped.
However, his effort is more an attempt to promote awareness in an artistic way than to actually make a realistic lifejacket and strap it onto these animals, because it would seriously hinder their ability to swim and fish and even compromise their natural camouflage.
The whole message is simple and far more significant. Stop the pollution (and be better stewards to our Planet – like Bill would say) or the day we’ll need to wear lifejackets, is not really that far away! – via Dvice