Suzuki Motor Corp of Japan has made a decision between spending upwards of $50 million a year to participate in the World Rally Championships for the sake of name recognition or spend that money on Research & Development to make more environmentally friendly cars.
The decision is in favor of producing more environmentally friendly cars!
Hats off to Suzuki for taking the longer view of things, and in my opinion the higher road with its cars. Of course, WRC is fun. Name recognition is important. Relaxation, enjoyment in the forum of car racing is big business and brings not a little pleasure to a lot of people.
But, when the world is in a hurting state, doing what is best in the long run takes maturity and character. And these qualities are often displayed by Japanese carmakers. And, in this case, not just the big three – Toyota, Honda and Nissan, but Suzuki, too.
Talk about name recognition. Suzuki gets a tip of the hat from me and more on this one.