Aeon Co is a leading retailer in Japan. Kyocera Corp is a major solar cell manufacturer. The two have formed a business alliance for the marketing of solar cells.
“We have focused on door-to-door sales thus far. The alliance with Aeon will change our business model,” said Kyocera President. The company aims to boost its solar cell sales by making the most of Aeon’s retail outlets. Aeon sees some 10 million shoppers every year.
Meanwhile, Aeon President said, “We are aiming to enhance our reform business. In that process, solar cells will be a key product.”
Aeon and Kyocera hope to install solar cell modules on 10,000 existing houses by the end of fiscal 2011.
Shops will open at “Aeon Lake Town” (Saitama Prefecture, Japan) and “Aeon Mall Hinode” (Tokyo) in the fall of 2009. Kansai will see them at at shopping malls in the spring of 2010.
Kyocera will conduct a caravan tour to promote sales that will visit shopping malls all over Japan. Aeon Credit Service Co Ltd will start offering “solar loans.” Aeon Delight Co Ltd, will run standing counters, sell solar cell modules and offer installation services as part of Aeon’s “Housing Reform” sections.
Aeon has solar cell modules installed at 122 of its shopping malls as of the end of fiscal 2008. Three-fourths of those bought solar cell modules from Kyocera.
Look for an increased penetration of solar cells in Japan because of cooperations such as this where companies can attract many customers who are potential buyers.