Eco-Art Installations Help Visitors Visualize U.S. Consumption

October 6, 2009 / No Comments

Ever feel disgusted by the number of disposable items we consume everyday? Especially ones made from plastic, a material that is most enduring? NYC-based design agency MSLK shares your pain and has created a series of eco-art installations to help less conscientious individuals visualize the consequences of our consumption.

Watershed Eco Art Installation 1 Eco Art Installations Help Visitors Visualize U.S. Consumption

Watershed Eco-Art Installation Helps Visualize US Consumption

MSLK’s latest installation “Watershed” consists of 1,500 disposed plastic water bottles — a visual representation of one second of U.S. consumption.

Watershed Eco Art Installation 2 Eco Art Installations Help Visitors Visualize U.S. Consumption

Watershed Eco-Art Installation Helps Visualize US Consumption

Watershed Eco-Art Installation Helps Visualize US Consumption

Similarly, the design agency’s first installation 2,663 Urban Tumbleweeds, represented the U.S. rate of plastic bag consumption in one second by weaving 2,663 shopping bags into a half-mile long chain.

The bags were arranged by color while the bottles were threaded into strands like icicles. Hand painted signs were mixed throughout both installations and featured facts such as, “At our current rate of consumption, this chain will stretch from New York City to San Francisco in 4 hours” or “Even in it’s smallest form, plastic will never bio-degrade.” The results have been described as beautiful and alluring while their message is serious and alarming.

Watershed Eco-Art Installation Helps Visualize US Consumption

Watershed Eco-Art Installation Helps Visualize US Consumption

Watershed Eco-Art Installation Helps Visualize US Consumption

“Our installations are intended to help the public visualize how their actions add up and how even small, easy changes like using a reusable shopping bag or drinking tap water can make a difference,” says MSLK co-founder, Sheri L Koetting.

The results have been immediate. Last month, at the 13th annual D.U.M.B.O. Art Under the Bridge Festival, an estimated 150,000 people were exposed to MSLK’s messages. Throughout the festival weekend, “Watershed’s” water bottle refilling station – offering NYC tap water – had a steady stream of customers.

We look forward to seeing what plastic product MSLK will take on next. Rumor has it that they are looking at disposable silverware and take out containers.

Thanks Sheri! [via MSLK]