Route to Success for Electric Cars Goes Through Good Looks, Says Merrill Lynch

Merrill Lynch has just said what has been the writing on the wall for some time now. A research carried out by Bank of America and Merrill Lynch says merely having a “green” tag isn’t going to sell many EVs/ PHEVs unless they get better looks. So while electric cars like the Tesla Roadster, Tesla Model S and Fisker Karma will likely sell well, other EVs that look as if they came from a different planet will have a tough time convincing buyers.

The analysts also reached the opinion that while having the eco-friendly tag will help sell EVs/ PHEVs, they are not likely to get extremely popular, at least until their associated costs come to the same level as conventional, or ICE vehicles.

All this does make good sense, cost and looks are factors that sway buyers. To make electric vehicles more attractive for buyers, companies may soon offer other features. As analyst Steven Milunovich says, cars may soon come with loads of customization like Wi-Fi, LED lights and the like.

Source: Autoblog Green

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