Considering the sheer volume of bottles Coke sells every year, the company’s announcement to move from PET bottles to a blend of plastic and 30% plant-based materials, is more than welcome. The new sugarcane and molasses based bottles will have 25% less emissions when compared to traditional bottles.
Over 1.6 billion of Coca Cola branded beverages are served every day around the world. So, it would be great to see the entire lineup move to more environmentally friendly packaging. That however, isn’t exactly happening at the moment. The new bottles will be available with Coca Cola’s Dasani brand of water; not exactly a giant volume, but still a good start.
The new bottles are completely compatible with the existing recycling facilities, and they will not contaminate petroleum based bottles in the process. Coca Cola hopes to sell nearly 2 billion of these bottles by the end of 2010, giving its vitamin water brands the PlantBottle next year. In the near future, the company hopes to have all its offerings in bottles made from 100% recyclable and renewable materials.