British label Smithfield decided to give its new shop in Manchester an environment friendly look and feel. They got together with furniture designer Peter Masters. The designer, who runs the company Burnt Toast gave the shop a very different feel, with interiors made entirely from recycled materials, where recycled cardboard and recycled wood rule the roost.
The shop is full of mailing tubes and shipping boxes converted into wall coverings, light fixtures, hanging sculptures, and clothing displays. The shop even has cardboard animals, these cardboard dog sculptures have been inspired by the collie in Smithfield’s logo. All cardboards are entirely recycled and come from the Romiley Board Mill, the wood used in construction is made from recycled wood and is sourced from a MRC, a wood recycling company in Manchester.
The extensive use of cardboard also means that they can be used in a number of customized configurations as and well desired, thus saving the requirement for additional material whenever the need for changing the look of the store arises.