Danish shipping conglomerate Maersk has found an easy way to save money by saving fuel, and drastically reducing its environment footprint; all by slowing down a bit. It is conventional wisdom that moving at optimum speeds can improve fuel efficiency, but when you’re a shipping company, the most common way is to move at full throttle so that you deliver the cargo as fast as possible, it’s just business. And that is where Maersk scored.
Two years ago, the company decided to halve its top cruising speed. As a result, the journey that earlier took three weeks now takes a month. But more importantly, the company achieved a 30% saving in its fuel cost, and also reduced carbon emissions by the same amount. The reduced costs also helped the company remain competitive during the recession and a time of rising fuel costs. That clearly is a very wise approach. Just so you know, driving at 55mph in place of 65mph, can reduce emissions by 20% and increase fuel economy as well.