WWF Ad uses hummer to spread its green message in Emirates

May 27, 2010 / No Comments

The inhabitants of Persian Gulf are habitual to squandering away earth’s natural resources, courtesy their over indulgent, ultra-luxurious lifestyle overflowing with unimaginable exorbitance that leaves a huge ecological footprint behind.UAE WWF Ad uses hummer to spread its green message in Emirates

The region is deeply addicted to oil and has done very little to shake off this habit in favor of more environmentally friendly, sustainable options in various economic sectors. The Persian Gulf countries import 90% of their required food; much of it is has been sourced after causing massive ecological losses elsewhere. To confront this issue, The Emirates Wildlife Society has created a stop-motion animation to bring the issue into limelight. The animation brings to attention the highly skewed dependence on food imports, in favor of locally produced goods and vast ecological footprint the measure has in terms of demands on nature elsewhere. The presentation took 150+ hours of set building, 300 newspapers, and comprises of 2,500 stills interestingly uses a hummer, symbolic of Emirates disdain towards public transport in favor of gas-guzzling luxury vehicles to get across its green message using vital statistics and symbols.

Via: psfk