The imaging products and technology giant, Canon launched its GreenNation campaign this month. Earlier, in March the company had officially announced a range of green products in Japan, and an Asia release of these products came in April. Now, Canon’s eco-friendly equipment has been launched in the Philippines too.
Among the green products that offices can now get from Canon are the new Canon printers – which are completely made of recycled materials. Some say that the printer looks smarter, with body that is a light shade of grey as compare to the dusty white that it used to be. The change in color is due to recycled materials being used. The material used for the exterior is composed primarily of biomass plastic that is extracted from plants. Additional green advantage – the printers are energy efficient too, using up only as much power as a functioning microwave. The printer has a hibernating function that is automatic, and uses only 1 watt of power when at rest – a 90% reduction of power usage.
Canon’s answer to the paper issue – the pulp/paper industry rates high in causing environmental pollution – is to make eco-image paper. The paper is available exclusively to Canon clients, and is made from the eucalyptus tree. Also on offer from Canon are ‘green’ calculators – completely made of recycled plastic from old Canon copiers or camera lenses. The GreenNation campaign also has a program that recycles ink cartridges. The Canon Selphy and PIXMA ink cartridges are taken in by the company from the clients and recycled.
Canon’s focus on eco-friendliness is not a new thing – the company has been making eco-friendly products for 30 years now. The Green Nation campaign has been launched with a focus to generate awareness about Canon’s commitment to create, use and recycle products.