Adidas Glow In The Dark ‘Green’ Exercise Gear Designed By Stella McCartney
A lot of exercise, and in particular, running enthusiasts have always been worried about their own safety while running at night. Poor visibility at night was indeed a cause for concern that several sports and fitness designers have been trying to address. Now, Adidas has a new range of running gear that has a new glow-in-the dark- capability.
The range is by designer Stella McCartney, who is well known for being an animal rights activist as well. In keeping with her principles, the new range is a cruelty-free collection that includes shorts, jackets and running shoes. What’s more, the designer says that she has been able to take the masculine edge off the collection – a real achievement since sport and allied gear has always leaned towards the masculine in design.
The line – Adidas by Stella McCartney Fall/Winter 2010 Collection – is primarily aimed at women users, to whom the ‘not so masculine and graphic’ style is expected to be very appealing. With a jacket that sports ruches at the shoulder, drawstring shorts and running shoes that can be laced up that come in a bold leopard print, this range is sure to stand out. The only disadvantage, if this can be so considered, is that some of the clothes are of polyester, which is not a green as the recycled PET version that Nike had recently come out with. But for usability and weather resistance, this has to be right on demand – and who could resist the glow in the dark feature!
(Via Ecouterre)
