Frito-Lay had, some time back, introduced a biodegradable bag made from plant material for its product SunChips few months ago. Now, the company has decided to sack this noisy bag. The noise of the bag is attributed to its unusual molecular structure which makes the bag more rigid. Packages of six flavors of the snack carry this bag. Frito-Lay is replacing five of these with its former bags which cannot be recycled.
The company hopes to work and come out with a new eco-friendly bag which is free of noise soon. The company will go on with the noisy but biodegradable packaging for the sixth flavor, its top-selling ‘SunChips Original’ to show its commitment towards the ‘green’ efforts.
The annoying noise of the bag is even compared to lawnmowers, jet engines and there exist an active Facebook group “Sorry but I Can’t Hear You over This SunChips Bag “with more than 44,000 friends. This resulted in the declining of SunChips sales more than 11% over the past 52 weeks (excluding sales data of Wal-Mart).
Though consumers demand more environmentally-friendly products, they also want them to be convenient, predictable and consumer-friendly. Bags like this are referred to as the result of poor and incomplete research by packaging consultant JoAnn Hines. Despite of the hue and cry raised on the noisy bags, environmental activists’ hope that Frito-Lay doesn’t give up such ‘green’ endeavors.