Going Green to Save Money? Economic Gains Priority for Most Motorists

May 23, 2011 / 1 Comment

Is it for money or for the environment that we go green? A research report says that the majority prefers green for economic gains; at least in the UK. A research report from Autotrader reveals that 73% of UK motorists go green for better fuel economy, whereas just 41% are motivated by environmental concerns. It has never crossed their minds of 49% of UK motorists to buy an electric car in the near future. Fortunately, 57% consider reducing emissions and is aware of the impact of their driving habits on the environment. However, just 23% admitted that the environment never crosses their mind at all.

ev Going Green to Save Money? Economic Gains Priority for Most Motorists

The factors that are found responsible for dissuading motorists from buying electric cars include the initial outlay costs (38%) and the car’s look and feel (26%). Though the manufacturers are willing to help consumers in both the regards, there must be sufficient backing from the part of government to subsidize the price of electric cars if it is really committed to achieve its ambitious Green House Gas emissions targets.

Unfortunately, 49% of the surveyed complained that the grants allowed by the government are not sufficient for luring them to green.

The report also cites many other practical difficulties, which draws back even the green enthusiasts from buying an EV.  For instance, many are still confused regarding where to fuel these types of vehicles!

Moreover, the network of higher power electric charging stations in the UK currently stands at approximately only 200 nationwide. The EVs can be charged through conventional power outlets available. However, it requires around 8 – 10 hours charging for a full battery!  Isn’t it high time we revise our pursuit for green?


  • http://www.terracurve.com Joe

    Great post – I wrote something similar on the “greener” vehicle market here in the U.S., where price is still a major factor for buyers. Even with gas prices set to hit record highs, over half of U.S. consumers are still not willing to pay a price premium for an EV compared to a “regular” car, while only 8% are willing to pay a price premium of more than $3,000.
    http://www.terracurve.com/2011/04/20/will-rising-gas-prices-drive-the-u-s-electric-vehicle-market/