Green seems to be top priority at Coke. Coca Cola, one of the largest soft drinks makers, is planning to come out with a new packaging for their products, with care for the environment in mind. The MNC’s new objective is to use plant-based materials and recycled plastic to make their 500 ml bottles.
The company says bottles will be made from 22.5% renewable plant-based PET materials and up to 25% recycled plastic. This is even more eco-friendly, compared with Coca Cola’s previous bottling versions and will substantially lessen the brand’s reliance on fossil fuels.
The new initiative can be identified from a PlantBottle logo and on-pack messaging. The company is also likely to publicize the start of the new range through print ads and advertorials over the national and regional media.
Apart from that, eco-designer Wayne Hemingway has come up with an umbrella, which he designed from five plastic bottles. The new packaging rollout is assisted by this umbrella that will be sold at Harvey Nichols from September 12th for a price of £10 when you buy a drink from Coke’s PlantBottle range.
The company is “dedicated to bring forth positive changes to the health of the planet, individuals and communities”. The new marketing strategy and PlantBottle packaging will be their initiation towards popularizing use of more sustainable plastic bottles.
Coca-Cola aims to hit the mark of 5 billion PlantBottles by the end of 2011, and will make them available in 20 different countries.