Leonardo Di Caprio has been playing the role of an environmental activist with elan. One of the most committed celebrities in the whole world, the young star had been in the news recently for offering support to the bill banning shark fin trade in California.
With the realization that the number of pachyderms has dwindled by 50 percent over the past century, Di Caprio feels their vanishing could prove disastrous to the ecosystems and might “have a lasting impact on the biodiversity of the planet”
The new program will, according to him, inspire and empower people to help protect elephants worldwide.
Every year during the Animal Action Week, the IFAW Animal Action Education program comes forward with a campaign. The event is on now and this year’s campaign focuses on elephants and how to help ward off ivory poaching.
In case you are interested in some stats, there used to be 1.3 million elephants in 1979. Following rampant poaching the number has come down to around 500,000.