BMW seems to be more strategically planning for their upcoming years. We get to know that they have line up additional props in their existing marketing strategy. Since the sales are determined by the end users, it’s always a matter of concern to apply effectiveness for user’s accessibility to support and services. BMW is going to make use of mobile sales forces starting with their new i sub-brand sales on 2013.
Bringing these contact management systems to the automobile industry is what they think is needed for better client relation.
Tim Abbott, BMW’s UK Managing director has revealed some of their focuses. He says the auto industry hasn’t changed much in the last 30 years that it took them to think for a new revolution in the industry with the beginning of their new electric brand.
The mobile sales force will take the brand to the doorstep of customers, to offer cars for test drive at any time, or deliver them at their door step .Expanding business online with car sales and customer support with the backup of the existing customers will ensure better mobility, he feels.
With the spiking demand for electric cars, BMW is foreseeing mutations in the usual three-year buying cycles. The car maker has plans for unveiling leasing schemes similar to Peugeot’s Mu scheme, offering monthly subscriptions including road tax and insurance for all models.
The i3 electric compact will start by 2013 and the i8 performance hybrid on 2014, both under i sub-brand.