Toyota to Up Prius C Production to Meet Huge Demand

February 16, 2012 / No Comments

Toyota is getting ready to pump up the production units so as to meet the demand their Prius C has amassed in Japan during the past few weeks. Toyota has reported that they have received 120,000 orders in Japan for their new compact hybrid sedan – 10 times more than the 12,000 they were targeting per month. The smaller compact hybrid, produced by Toyota subsidiary Kanto Auto Works Ltd in the northern prefecture of Iwate, could see a boost in production from 240,000 a year to 320,000 a year.

priusc1 Toyota to Up Prius C Production to Meet Huge Demand

Currently a customer who orders the Aqua Hybrid in Japan will have to wait until at least July to get their vehicle, causing us to wonder how this will affect American availability.Toyota has already started selling the Toyota Prius V in the US, and it’s also very popular.

This leads us to wonder how the Prius Plug-in Hybrid will do when it’s released later this year. Currently, there aren’t any other plug-in hybrids on the road except the Chevy Volt which has had trouble getting a significant number of sales.

Toyota’s new Prius C is the smallest, least expensive and most fuel-efficient member of the Prius family. Intended as a gateway car to attract younger buyers to the Prius nameplate as well as theToyotabrand, the Prius c offers an impressive 53 mpg in the city along with a slightly sportier feel than other cars of the same segment.

The Prius C features Toyota’s Hybrid Synergy Drivewith a 1.5-liter DOHC four-cylinder, 16–valve with VVT-i gasoline engine with a high-output motor.

The hybrid system includes a new inverter, motor and battery. The hybrid powertrain weighs around 88 lb (40 kg) less than that the standard Prius Lift-back.