Rolls Royce has always topped the luxury segment in the automotive industry. The company made a dramatic entry to the EV segment with its 102EX concept and the latest news from the company is about its policy regarding its future production line.
CEO Mr.Torsten Muller-Otvos has released statements that clearly state that 102EX concept won’t be making it to the production line.
At last year’s Geneva Auto Show, Rolls-Royce showed off its all-electric 102EX concept, but the CEO states that the whole idea of Rolls Royce producing an EV may not work out.
Even though its acceleration and silence were lauded, the charging time and range made the car create a negative impression. Rolls-Royce also confirmed that they won’t be working with SUVs as Rolls-Royce stands for the best sedans in the world along with magnificent coupes and convertibles. So, they really would like to retain that identity at this point of time.
The 102EX made its rounds to about 500 potential customers after its Genevadebut, but Rolls-Royce didn’t find a single ready customer for the car. An electrified version of the Phantom isn’t completely off the table, though, as Rolls-Royce is still considering a plug-in hybrid drivetrain for the big four door.
Buying a Rolls Royce is like having a luxury that is much beyond than having a sports car or a super car and people don’t want to get strangled with fuel or charging issues on their RR.