In an attempt to attract more buyers, BMW will sell its cars online for the first time. And the vehicles to be sold online are its electric autos. BMW’s i brand vehicles, which include the i3, i8 and i8 Spyder concepts will be sold online. However, since the German car maker has not revealed any details regarding the online sales, we do not have the slightest idea of how the whole thing will work.
BMW mentioned that the sales will be targeted at “major urban areas.” Also a “roaming sales force” could be used. We believe that the company might be planning the something like EV demo.
BMW has spent $3 billion to launch the i3 and i8. The company expect it will be able to save around five-to-seven percent in cost through online sales as compared to the cots behind traditional showroom ways.
Some reports suggest that certain BMW dealers will also be allowed to sell i brand vehicles. Basically, a dealer will need to be selling a lot of BMWs already and have the space for i brand information displays. That’s likely to be around 20-25 percent of all BMW dealers.