Toyota Hybrids Getting More Fans in Europe

February 18, 2013 / No Comments

When it comes to purchasing vehicles, European markets are keen towards diesel engines – until now. The trend seems to be changing, as Toyota and Lexus hybrid models are achieving more success in Europe.

toyota prius Toyota Hybrids Getting More Fans in Europe

Last year, annual sales of Toyota and Lexus hybrid models broke the 100,000 mark for the first time. The report was published by Automotive News Europe and this milestone was achieved with a 29 percent increase in sales compared to the year 2011.

Japanese automakers sold about 109,478 hybrid vehicles in European markets last year.

The Toyota Prius launched in Europe and the United States back in 2000. But it took 12 years for hybrid vehicles to achieve the 100,000 sales numbers in the European market. In the US, the same sales rate was achieved within 5 years.  Last year, hybrid sales reached over 325,000 in America.

The 29 percent sales increase in hybrid vehicles is impressive, compared with the profits Toyota made in the US last year. The company owns about 60 percent of all the hybrids  sold in the US market.