Popular South Indian actress Kajal Agarwal launched the BIG Green Ganesha Campaign in Hyderabad on Sept. 2, 2013.
It is the sixth year of the campaign that is aimed at fostering an improved environment.
This year the campaign was launched on the auspicious occasion of Ganesh Chaturthi with a watchword ‘GANPATI BAPPA MORYA, DHARTI MATA MORYA’.
Seeking Lord Ganesha’s blessings the campaign promoted the need of protecting our planet Earth.
Several leading celebrities including South Indian actress Kajal Agarwal, and popular singers Baba Sehgal and Sunita participated in the campaign. All the supporters were driven with the desire to implore people to make environment pure.
In the photographs, the celebrities are seen donating newspapers that will be used as a raw material to make paper mache idols. Even though it is a small step, yet it is of a great significance as it promotes an eco-friendly approach.
This campaign also aimed at making the celebrations of Indian festivals healthier.
Big Green Ganesha 2013 event is powered by Penna Cements in association with TNR Views.
Kajal Agarwal was named in the top-10 most searched celebrities of Bollywood on Google according to the ratings released in 2012.