Unsubstantiated ‘Green’ Claims Flooding the Market

October 27, 2010 / No Comments

‘Green’ claims by companies regarding their products are very often misleading or unproven, says a study. The Canadian environmental marketing firm TerraChoice, which conducted the study found that of the 5,296 products studied, 95.6 % of them had at least one green claim that was misleading.

Electric Vehicle Sale Drops to 55 Units in 2009, in the United Kingdom

October 22, 2010 / No Comments

In 2007, as much as 397 electric vehicles were registered in the United Kingdom, which was considered as the best- selling year. But in 2009 the figure came down to just 55 units which accounts for a 90 percent drop. The reasons behind the setback is not clear, says the Society of Motor Manufacturers and Traders.

Adrian Grenier to Promote Organic Couture Along with Oceana

October 21, 2010 / No Comments

Renowned actor and environment enthusiast Adrian Grenier has teamed up with apparel company Nautica to design eco-friendly T-shirt. The two will launch a limited edition 100 percent organic T-shirt line. The apparel item is available to purchase online and retails for $25. It also features an anchor.

FTC Spells Out New Norms for Green Marketing

October 8, 2010 / 2 Comments

The Federal Trade Commission (FTC) has made amendments in its guidelines for eco-friendly moves in businesses. According to the chairman of the organization, Jon Leibowitz, the guidelines are revised with an objective to avoid dilemma between the various companies which incorporate ‘green’ movements and their customers. In most of the recent cases, what companies think green and what consumers really ...

Gateway Eco-Friendly HD Monitors Rolled Out

October 6, 2010 / No Comments

Gateway has come out with its environmentally-friendly monitors. This new high definition monitor is available in 21.5 inch FHX2152L, 23 inch FHD2302L and 24-inch FHX2402L models. The thin screen has 12-million-to-1 contrast ratios along with an aspect ratio of 16:9. It also feature native 1920 x 1080 screen resolution and 2ms response times.

Frito-Lay Abandons Biodegradable SunChips Bags, Owing to Noise

October 5, 2010 / 2 Comments

Frito-Lay had, some time back, introduced a biodegradable bag made from plant material for its product SunChips few months ago. Now, the company has decided to sack this noisy bag. The noise of the bag is attributed to its unusual molecular structure which makes the bag more rigid. Packages of six flavors of the snack carry this bag. Frito-Lay is replacing ...

Wal-Mart Plans More Energy-Efficient Stores

September 24, 2010 / No Comments

Wal-Mart plans to start a series of new stores designed to be 25 to 30 percent more energy efficient and produce up to 30 percent fewer greenhouse gases. The company has already opened three stores designed to use 20 percent less energy, four stores designed to use 25 percent less energy and one store designed to use 45 percent less ...

Green Peak Eco-Friendly Imaging Products Now Available Online

September 9, 2010 / No Comments

In a bid to enable customers to place orders for its eco-friendly imaging products via the Internet, Green Peak Imaging Solutions has announced the launch of their online ordering portal. This alternative imaging supply company provides eco-friendly imaging products such as toner, ink, printers, maintenance kits and fusers to home offices and businesses across the US.

NEC’s MultiSync E231W LED-Backlit Display Cares For The Planet

August 4, 2010 / No Comments

NEC's new MultiSync E231W, an LED-backlit display, comes with the promise of being ultimately environment friendly. In a bid to contribute more towards eco friendliness, the new display comes in a size of 23-inches and deploys an LED-backlit panel to increase energy savings. It has been stated that energy savings could be up to 40 percent as against the quantum ...