Beer maker, Sapporo Breweries, has decided to put the carbon footprint of making its beers on the labels of their suds. The company estimates grain output, fertilizers, transporatation and the production and recycling of the aluminum can itself.

One 350 milliliter can of Black Label beer represents 161 grams of carbon emission says Sapporo Breweries.

Now a person can get drunk and not care about how much they are harming the environment at the same time. “Well, I may be skunk as a drunk, but I’m not planeting the destroy.”

What do you think? A marketing ploy or environmentally friendly policy? My take - marketing.

Sapporo Breweries needs all the attention it can get in Japan’s drunken beer market. Japan’s Ministry of Economy, Trade and Industry wants to push a carbon footprinting system on all products.

What next? A surgeon general warning -

“Warning. Drinking beer may cause global warming.”

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In the do it yourself category we have Ma Yanjun, a farmer in Mizhi county, Shaanxi province in China, that managed to build a solar water heating system using empty beer bottles. The reason he did it, was to allow his 73-year old mother to take a warm bath every day.

Since there was no warm water in the area and he couldn’t afford paying the big bucks for a hi-tech solar panel, Ma had to be innovative and instead of photovoltaic panels he used dozens of beer bottles. He finished work in 2006 and ever since, he attracted the envy of 20 other local farmers, which needed his help and skills.

We don’t care who emptied those beer bottles and want to congratulate Ma for his achievement.

I really wonder if a green beer tastes better than a normal beer because when I look at these prints I can already feel down my throat. In the picture above, is Cascade Green the first 100 percent carbon neutral beer produced by Cascade Brewerey in Tasmania.

Using all sorts of sustainable practices, local ingredients the company managed to reduce energy usage by 16% and water usage by 30% in the last 6 years. The bottles are built with recycled glass and are supposed to be the lightest possible, the labels are painted with bio-degradable vegetable inks and is going to be delivered in 100% recycled cartons.

Cascade Brewery is producing some of its energy on their own extracting methane-rich gas from decomposing organic waste and generates up to 7,500 MWh of electricity each year. The whole project of the Cascade Green beer is supposed to save 35,000 tones of CO2 yearly.

I’d love to taste it.

via TreeHugger