Green Patch

(Lil) Green Patch: Virtual Gardens Could Help Real Rainforests

April 28, 2009 / No Comments

The Nature Conservancy gets a portion of the ad revenue generated by the game, (Lil) Green Patch" on Facebook. The more it is played, the more rainforest gets saved. Who would have thunk? Social media is one of the new fertile grounds for fundraising. It can work, especially if users don't know they are giving. In other words, advertisers are just ...