Toyota launched the HEYA Project in August 2007 for the purpose of inspiring innovative young adults to share and collaborate on ideas related to automobiles, design, the environment, technology, film, music and more.

They want to hear your vision for the future of transportation and make it come to life offering the platform to voice your opinion, work together on innovative new projects, and submit your personal projects for support and funding.

Toyota’s HEYA project

Together with the Quiksilver siteLA project, Toyota is currently searching for modern ideas surrounding the future of transportation in its program, “From Here to There: A HEYA Project.” From now through July 31, HEYA members can register at heya.toyota.com and upload their creative concepts of how to advance the future of transportation.

HEYA is the Japanese word for “room” and Toyota has opened the door to an online space where creative people can connect, communicate and collaborate on projects with each other and with Toyota.

Creators of the winning ideas will partner with a siteLA visionary who will build and expand upon the concepts for display in the opening night exhibit. The winners will be flown to Los Angeles for the final installation and grand opening of the event display.

Would you like to be one of the happy winners? Take a shot and let us know about it.

Check out the press release below for more info. (more…)

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