Route to Success for Electric Cars Goes Through Good Looks, Says Merrill Lynch

Merrill Lynch has just said what has been the writing on the wall for some time now. A research carried out by Bank of America and Merrill Lynch says merely having a “green” tag isn’t going to sell many EVs/ PHEVs unless they get better looks. So while electric cars like the Tesla Roadster, Tesla Model S and Fisker Karma will likely sell well, other EVs that look as if they came from a different planet will have a tough time convincing buyers.
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