Unless a product is nicely wrapped up or advertised like hell, it’s really hard for people to choose it over another one. Same goes for eco-friendly products that are not getting enough promotion these days. But famous shampoo company, Pantene, is trying to do something different. They’ve got beautiful Padma Lakshmi as “face” for their new Pantene Pro-V Nature Fusion line and count on getting people jealous on her amazing curls.

Featuring several plant-based ingredients – Cassia plant that makes it shiny and soft, bamboo, avocado. ginger, aloe vera and calendula, the new line will sell for $3.99 for the shampoos and conditioners, and just $5.99 for the smoothing crème. Would you try it? (the new Pantene line, that is …)