Sir Paul McCartney, former Beatle, and his family and a few other celebrities have embarked upon a commendable campaign asking people to abstain from meat and go vegetarian once a week in order to help fight climate change. Sir Paul, his daughters Stella and Mary as well as the celebrities have urged everyone to forsake meat on Mondays.

The campaign, named Meat-Free Monday, is aimed at reducing emissions of greenhouse-gases from the world’s livestock population. Livestock is believed to be one of the main causes of global warming.

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… this is what you can read on the newest print ad Paul McCartney did for PETA (People for Ethical Treatment of Animals). He’s also telling people why he wanted to choose a vegetarian lifestyle and it has something to do with fishing.

“Many years ago, I was fishing, and as I was reeling in the poor fish, I realized, I am killing him – all for the passing pleasure it brings me. Something inside me clicked. I realized as I watched him fight for breath, that his life was as important to him as mine is to me”.

If you like the t-shirt he’s wearing (I know I do) and want to support PETA’s “Eat no animal” project then go ahead and order one for $18. Limited edition guys, grab one as you can.  – via – Ecorazzi