Thursday
Aug 6,2009

The Greenpeace report — Slaughtering the Amazon — that reveals how supply chains for a number of footwear companies intersect with the deforestation in the Amazon Biome  has left a lasting impact on a few companies .

Slaughtering the Amazon

It was Nike first that issued an order to its suppliers that it will not use the leather coming from the cattle raised in Amazon Biome. Nike ordered its suppliers to create a leather tracking system by July1,2010. Following in the footsteps of Nike, it is Timberland that has vowed to clean up its leather supply chain ensuring that it will not contribute to deforestation of the Amazon rainforest in any manner.

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Wednesday
Jun 18,2008

tree plantingThis kind of initiatives really get us rolling on the floor and wagging our tails.

The Brazilian Câmara dos Deputados is preparing a bill that will actually ask people to plant trees when they have fees to pay. The law is trying to recover the rainforest and offset the country’s carbon emissions.

We’re talking about fees concerning marriage, divorce, buying a new car or real estate transactions.

  • getting married is 10 trees (additional 25 trees if you are divorcing later)
  • buying a new car is 20 trees (light-duty van goes for 40 trees while a heavy duty is 60 trees)
  • selling a house is 10 trees
  • selling a business is 20 trees

The Brazilian Institute of Geography and Statistics estimated that about 65 million trees would be planted per year under the proposed rules.

Apparently everything we do, harms the environment and though I do not agree with this concept, planting trees – no matter the reason – is a great solution to living a healthier life with a cleaner environment. Don’t you think?

[Source: Globo] (Image by Craig Jewell)