FedEx and UPS are both major package carriers/shippers, and this time around they are not just battling for business share and growth, but also to beat the other in sustainability targets.
Going green also makes business sense as a number of consumers and clients choose to go with the service offering a lower carbon footprint.
To that end, both are vehemently trying to reduce their carbon footprint, and setting new goals like the 20% reduction of carbon both of them have promised to achieve by 2020.