The gown you see in the picture below is not just the conventional ones you see in ceremonial weddings. Trailed by a 16-foot train and weighing more than 22 pounds, Michelle Brand’s gown is the sum of 2,220 recycled plastic-bottle bases, 6,512 plastic-bottle tops and 13,880 tags. Debuted at Britain’s largest inner-city shopping center in April, it is designed to encourage shoppers to throw out plastic bags in favor of reusable canvas totes.
To the designer, it was an amazing opportunity to see mass-produced everyday objects differently. She added that it explores how we can make sense of the green issue of sustainability. In a way, it was her attempt to dispel the misconceptions centered on designed art objects made from found or reused parts.
However, it wasn’t that easy to weave a gown with recycled plastic-bottle chandeliers. It required hours of washing, cutting, filing and polishing the bottles.
“The work and support of the volunteers has really helped me to design and create a fabulous piece which I hope will make people stop and want to learn more about the process of how it was made”- says the designer.
No doubt, Brand’s endeavor brings the idea of sustainability to the everyday consumer in a creative and thought-provoking way.