As legislation encourages businesses to reduce their carbon footprint, taking a greener approach to your operations can ensure you not only stay on the right side of the law, but also lower your overheads.
Whether you’re focusing on increasing renewable energy usage or taking steps to make your fleet of company vehicles greener, it’s a good idea to promote energy-saving efforts to clients (both existing and potential ones), as well as the public. With a greater emphasis being placed on sustainability, demonstrating your commitment to the environment is a great way to attract customers and stand out from your competitors.
Research by the Network for Business Sustainability indicates 86 per cent of Americans claim they’re more likely to buy from a company that is socially responsible than one that isn’t, given they offer products and services of a similar price and quality. So, how do you let people know that you are dedicated to being green?
By distributing promotional items, you can significantly raise awareness of both your company and your commitment to the environment. To ensure your marketing efforts are as effective as possible, it’s worth using products that are eco-friendly themselves.
With branded mugs one of the most popular forms of promotional merchandise, they are a great way to publicise your brand, especially when distributed in the workplace. Each time someone goes to make a hot drink in a mug that features your company logo, they’ll not only be presented with a visual reminder of your organisation, but also be displaying your brand to everyone else in the office.
If you’re a solar panel manufacturer, insulation installer or some other energy-saving business, how about offering a free mug to customers who place an order with you?
Although you can order items crafted out of ceramic and china, if you really want to get the green message across, it’s worth using mugs made from eco-friendly materials such as recycled plastic.
While bags can come in all shapes and sizes, it is a good idea to choose ones that feature sustainable materials such as cotton and jute.
These tend to be stronger than the traditional plastic carrier and, as such, can be used dozens of times without wearing out (they don’t have the nickname of bags for life for nothing). What’s more, all those who use them effectively become a walking billboard for your brand while they are out and about.
Despite there being greater encouragement to reduce our energy usage, we still all have electrical devices that we need to charge. Offering mushroom chargers to clients is a great way to help them power up their products in an energy-efficient manner. Plugging straight into the socket and operated via the push of a button, the device automatically stops charging once the battery is full, preventing recipients from wasting energy.
Whichever items you want to use, make sure your company’s logo and contact details feature prominently so recipients know exactly which organisation gave them the items in the first place and how they can get in touch. You could also personalise these products so they display any recent environmental awards that you have won and/or give users tips on how to reduce their own energy usage. According to the Energy Saving Trust, reducing your domestic room temperature by just one degrees C could slash ten per cent off your annual heating bills and save you £60 a year.
Whatever advice you choose to put on your promotional products, recipients are sure to appreciate the guidance and be more inclined to think of your business as they take a greener, more eco-friendly approach to life.