You will be surprised to know that Levi Strauss & Co is slowly expanding their business world to recycling materials. The Levi’s brand has recently introduced their new denim line, which will be available worldwide, incorporating post-consumer recycling waste including brown beer bottles, green soda bottles, clear water bottles, and black food trays. The recycling materials are collected from municipal recycling programs across the country.
Last year, the brand had launched Water<Less collection. In that collection, the amount of water used in manufacturing jeans and jackets is reduced by an average of 20 per cent. And now they have come out with a new extravagant spring collection that includes a new Waste<Less range.
Each waste<Less denim trousers will use 12 to 20-ounce plastic soda bottles. The bottles and food trays are sorted by color, crushed into flakes, and made into a polyester fiber.
The polyester fiber is then mixed with cotton fiber, to create the denim used in the Waste<Less jeans and trucker jackets.
Levi says the color of the bottles used adds a beautiful and unique undertone to the denim fabric.
The material is called Cone Denim, and will have color of the bottles used adding a beautiful and fabulous undertone to the fabric. The collection promises comfort, style and wearability.