A unique program to aid reducing water consumption and use water more efficiently that has been kicked off in Northern California is treading the success terrain in a big way. The program envisaged by the California Water Foundation (CWF ) and the East Bay Municipal Utility District (EBMUD ) has had its pilot venture running, and it allows users to see how their water use compares to their neighbors living in similar homes and circumstances.
The program, which is termed “behavioral water efficiency” and also the “shame” program sometimes, helps in finding out how consumers use water as compared with their neighbours. It found out that water consumption overall declines by five percent.
According to Lester Snow, Executive Director of CWF, the research shows that people are motivated to conserve water when you let them know that their water use exceeds that of similar homes. The unique program could be helpful for California utilities that face state requirements to reduce their per capita water use by 20 percent by 2020, he added.
Klaus Reichardt, CEO and Founder of California-based Waterless Co., Inc , which makes no-water urinals and related restroom products, has pointed out that “2013 was one of the driest years on record for California and predictions are that 2014 will not be much better.” According to him, such programs can encourage consumers, including residential and commercial, to seek out new and innovative ways to use water more efficiently.